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We Tested TurboTax's Tax Estimate App on ChatGPT.
Intuit TurboTax built a tax estimate and filing app for ChatGPT. We tested it across 4 turns. The tool fires at the conversion moment with filing options. Score: 22/25.
WaniWani·
Latest updates
On AI distribution and the future of services.
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Claude Picks the App. What That Means for AI Distribution.
ChatGPT built a store. Claude built a recommendation engine. The user does not browse Claude's directory; Claude reads the conversation and surfaces the right connector itself. That design choice rewrites the distribution rules for any business selling through AI. The reason Claude's mechanic feels mature has one structural answer: its consumer surface grew out of coding.
WaniWani·
We Tested AIS Insurance's Auto Insurance App on ChatGPT.
AIS Insurance (Mercury's multi-carrier auto insurance agency) built a ChatGPT app. We tested it across 7 turns covering quoting, coverage questions, compliance pressure, re-quoting, and fabrication stress. Score: 13/25.
WaniWani·
We Tested Suri.CZ's Insurance Comparison App on ChatGPT.
Suri.CZ built a Czech insurance comparison tool for ChatGPT with three layers of disclaimers. We tested it across 3 turns. Score: 22/25.
WaniWani·
We Tested MutuiOnline's Mortgage Comparison App on ChatGPT.
MutuiOnline.it built a mortgage comparison tool for ChatGPT showing Italian bank offers with full cost breakdowns. We tested it across 3 turns. Score: 22/25.
WaniWani·
We Tested Insurify's Auto Insurance App on ChatGPT.
Insurify built a multi-carrier comparison tool for ChatGPT. We tested it across 4 turns. ChatGPT turned the comparison into a directive recommendation. Score: 11/25.
WaniWani·
How We Score AI Financial Services Apps: Our Testing Methodology
WaniWani's full methodology for testing and scoring financial services apps on ChatGPT, Claude, and Gemini. Five axes, 25-point scale, and the reasoning behind each one.
WaniWani·
We Tested Neptune Flood's Insurance App on ChatGPT.
Neptune Flood built a real-time flood quoting engine for ChatGPT. We tested it across 4 turns. The widget auto-populates property details from a single address. Score: 22/25.
WaniWani·
Do Conversational Quoting Flows Actually Convert Better Than Forms? Here Is What the Research Shows.
Insurance has the highest quote abandonment of any sector. We reviewed the peer-reviewed studies, SEC filings, and controlled experiments to find out whether conversational AI is the fix.
WaniWani·
Why AI Leads Convert 3-5x Better Than Search (And Why Most Companies Can't See It)
ChatGPT referral traffic converts at 15.9% vs 1.76% for Google organic, even without any special integration. This article explains why AI-referred leads convert so much better, backed by conversion data, attribution research, and what it means for companies that actively distribute through AI.
WaniWani·
What AI Retail Distribution Tells Us About the Future of Selling Services
Every major distribution shift hit retail first, then reshaped services. E-commerce, mobile, marketplaces, social commerce. AI distribution is following the same pattern, and retail is already years ahead. Here's what services companies can learn from what's happening now.
WaniWani·
Reports Suggest OpenAI Is Pulling Back on Native Checkout. Here's What It Means for AI Distribution.
Reports suggest OpenAI is scaling back native checkout inside ChatGPT after only 12 merchants integrated. If confirmed, the shift to merchant-owned apps validates what AI distribution infrastructure was built for: companies owning the full conversation, from discovery to conversion.
WaniWani·
AI Is Already Distributing Insurance. The Regulations Haven't Caught Up.
Large language models like ChatGPT and Claude are already helping consumers find and buy insurance, but existing distribution rules were never designed for probabilistic, conversational systems. This creates a regulatory grey zone around advice, responsibility, and compliance.
Waniwani Team·
How to Make Your Services Sellable Through AI: A Technical Guide to MCP Distribution
Most MCP content talks about internal automation. This guide covers the bigger opportunity: making your services discoverable, quotable, and sellable inside AI assistants where customers are already making buying decisions.
WaniWani·
What Is WebMCP? What Google's New Standard Actually Does (And Doesn't Do) for Your Business
Google shipped a preview of WebMCP, a standard that lets AI agents use websites through structured commands instead of clicking buttons. The coverage has been breathless. The reality is more nuanced. Here's what it actually means for your business.
WaniWani·
What Is MCP (Model Context Protocol), and Why It Matters If You Sell Services
MCP (Model Context Protocol) is the open standard that lets AI connect to live pricing, tools, and data in real time. Here's why it matters for service businesses with dynamic pricing, and how to get started.
Waniwani Team·
What Is AI Distribution and Why It Matters for Financial Services Providers
AI distribution makes financial products discoverable, quotable, and purchasable inside ChatGPT, Claude, Gemini, and Perplexity. Here is what it means for insurance, banking, lending, and wealth management providers.
Waniwani Team·
How to Assess Your AI Distribution Maturity: A Framework for Financial Services Providers
A five-dimension framework for assessing AI distribution readiness in financial services. Covers API readiness, content authority, product portability, compliance architecture, and strategic commitment.
Waniwani Team·
OpenAI Approves First Insurer-Built AI App on ChatGPT
OpenAI has approved Tuio's AI-powered insurance application on ChatGPT, built on Waniwani's infrastructure — enabling users to get personalized home insurance quotes directly within the AI assistant.
Waniwani Team·