Research

Empirical research at the frontier of AI distribution.

Research noteOctober 14, 2026

Real Chat Data vs Synthetic Prompts: How Wording Changes the Sources AI Assistants Cite

We asked six AI engines the same four questions in three wordings, every day for 63 days. Wording alone changed the sources they cited, so GEO monitoring should start from real customer conversations.

Experiments in AI distribution · 01April 28, 202625 min read

How to improve a ChatGPT app's suggestion rate: an experiment

74 articles on a fresh domain, 1,881 tracked responses, one question: whether published content alone can change how ChatGPT recommends an app to users.