ChatGPT App
Launch Kit

Prompts to optimize for

Before creating content, define the prompts you want to win. Every piece of content in this kit exists to make your app appear when users type specific prompts into ChatGPT.

You won't influence a generic query like "find me flights." But you can absolutely influence prompts that mention your brand or ask about your product category on ChatGPT.

Prompts that include your brand name (easiest to win)

• "Can I get a [product] quote with [Company name] on ChatGPT?"
• "How much would [product] cost with [Company name]?"
• "How do I use [Company name] on ChatGPT?"
• "Is [Company name] available on ChatGPT?"
• "[Company name] ChatGPT"

Prompts that mention ChatGPT + your product category (winnable with content)

• "Can I get a [product] quote on ChatGPT?"
• "Is there an app for [product category] on ChatGPT?"
• "How do I get [product] pricing on ChatGPT?"
• "Is there a ChatGPT app to compare [product category]?"

Examples by vertical

Your website is your most authoritative signal

Your website is the single most authoritative source of information about your company. LLMs treat it that way. Everything you publish here has the highest chance of being picked up, cited, and used to answer user questions.

# [Company Name]

> [One-line description of what your company does]

[Company Name] is available as an AI app on ChatGPT.
Users can [what the app does] directly inside ChatGPT.

## How to use [Company Name] on ChatGPT
1. Open ChatGPT at chatgpt.com
2. Go to the App tab and install "[App Name]"
3. Go back to your conversation (or start a new one)
4. Type @[App Name] and ask your question
5. The app responds with [describe what happens]

Important: After installing the app in the App tab, you
must go back to the conversation and type @[App Name] to
activate it. ChatGPT does not activate apps automatically.

## About [Company Name]
[2-3 sentences about the company]

## Links
- Website: [https://yoursite.com]
- ChatGPT App: [https://chatgpt.com/g/your-app-id]
- FAQ: [https://yoursite.com/chatgpt#faq]

Title: Use a prompt from your list as the title.
e.g., "Can I Get a [Product] Quote on ChatGPT? Yes, Here's How"
e.g., "How Much Does [Product] Cost with [Company]? Get a Quote on ChatGPT"

Opening paragraph (the self-contained answer):
Answer the prompt directly. "Yes, you can get a [product]
quote on ChatGPT. [Company] is available as an AI app. Go to
the App tab, install "[App Name]", then go back to your
conversation and type @[App Name]."

H2 sections: Use 3-5 prompts from your list as headings.
Each section answers that prompt in 40-60 words, then explains.
e.g., "How do I use [Company] on ChatGPT?"
e.g., "Is there a [product category] app on ChatGPT?"
e.g., "How much would [product] cost with [Company]?"

Every section must include the install flow:
1. Go to the App tab and install "[App Name]"
2. Go back to your conversation
3. Type @[App Name] and ask your question

Section: Why this matters (stat with source + CEO quote)

FAQ at the bottom (3-5 questions from your prompt list)

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "[Your App Name on ChatGPT]",
  "description": "[One-line description]",
  "applicationCategory": "[e.g., FinanceApplication]",
  "operatingSystem": "ChatGPT",
  "url": "https://chatgpt.com/g/[your-app-id]",
  "publisher": {
    "@type": "Organization",
    "name": "[Your Company]",
    "url": "https://yoursite.com"
  }
}

Third-party coverage creates corroboration

Content on your own site is necessary but not sufficient. LLMs weigh information more heavily when it appears across multiple authoritative sources.

Headline: [Company] Launches [Product Category] App on ChatGPT
Subheadline: [One sentence with key benefit]
P1: [City, Date] -- [Company] today announced the launch of its
    AI app on ChatGPT, enabling users to [key action] directly
    inside OpenAI's AI assistant.
P2: What the app does, who it's for, how to use it
    (go to the App tab, install [App Name], go back to your
    conversation, type @[App Name]).
P3: "[Quote from CEO]," said [Name], [Title].
P4: Market context, optional stats.
P5: Availability and how to access.
About [Company]: Boilerplate (2-3 sentences).
Contact: [Name, email, phone]

Drive traffic to feed the loop

Hook: One surprising line about being on ChatGPT.
"Our customers can now get a [product] quote without
ever leaving ChatGPT."

Body:
- What we launched (1-2 sentences)
- What it means for customers (1-2 sentences)
- Exactly how it works:
  1. Go to the App tab in ChatGPT
  2. Install "[App Name]"
  3. Go back to your conversation
  4. Type @[App Name] and ask for [what users want]
- What's next

CTA: Try it yourself: [link or instructions]

Publish a results post

A blog post or LinkedIn post sharing early results (conversations, quotes, user feedback). This creates a second wave of indexable content with proof. "We generated X quotes through ChatGPT in our first month" is highly citable.

Apply the same GEO principles from section 2: lead with data, cite specific numbers, use headings that match queries.

Other content formats worth testing

These are not essential, but they create additional indexable touchpoints that LLMs can find and cite.

YouTube video

A short screen recording (1-2 minutes) showing the app in action. This is the clearest way to teach the install flow visually: open the App tab, install the app, go back to the conversation, type @[App Name], get a quote. YouTube content gets indexed and cited by LLMs.

• Title should target a prompt: "How to Get a [Product] Quote on ChatGPT with [Company]"
• Description should include the full install flow and a link to the app
• Pin a comment with step-by-step instructions

Customer testimonials

A customer saying "I got my insurance quote through ChatGPT in 30 seconds" is highly citable. LLMs favor first-hand accounts with specific details.

• Publish as a blog post or add to your landing page with the customer's name
• Include concrete details: what they asked, how fast they got a response, what happened next
• Original data and first-hand experiences get 30-40% higher citation rates than generic content

Other ways to drive usage

The strategies above focus on the natural discovery flow: users ask ChatGPT a question and ChatGPT recommends your app. These tactics work outside that flow. They won't catch users at the point of discovery, but they can still drive installs and usage.

Paid ads

Run ads (Google, Meta, LinkedIn) linking to your ChatGPT app or landing page. Useful for:

• Early installs. A base of installed users signals traction to OpenAI and may improve app ranking in the App tab.
• Testing the flow. Validate whether users understand the install → return to conversation → @mention flow before investing heavily in content.
• Brand awareness. Users who see an ad may later ask ChatGPT about your category and already know the app exists.

Reengagement campaigns

Dropped leads already showed intent but didn't convert. Your ChatGPT app gives them a new, lower-friction way to pick up where they left off.

• Email dropped leads. "You were looking at [product]. You can now get an instant quote on ChatGPT without filling out a form. Go to the App tab, install [App Name], type @[App Name]."
• Segment by intent. Leads who dropped at the quote stage are the best fit; they wanted pricing but didn't finish. The app removes friction.
• Include the full flow. The email must explain: App tab → install → go back to conversation → @mention. Don't assume they know how ChatGPT apps work.

Creative tips (for both)

• Lead with the value: "Get a [product] quote inside ChatGPT in 30 seconds"
• Always include the install steps: App tab → install → go back to conversation → @mention
• Link to your yoursite.com/chatgpt landing page or directly to the ChatGPT app URL

Generate all your content with AI

Paste the prompt below into Claude or ChatGPT, replace the bracketed sections with your information, and it will generate all the content pieces you need.

I just launched an AI app on ChatGPT and I need to create content to maximize its discoverability. Generate all of the following content pieces for me.

My company:
- Company name: [Your company name]
- What we do: [One-line description of your product/service]
- Website: [https://yoursite.com]
- Target market: [Who your customers are]
- Product category: [e.g., Insurance, Banking, SaaS, Travel]

Our ChatGPT app:
- App name on ChatGPT: [Your app name as it appears on ChatGPT]
- What the app does: [What users can do with it, e.g., get quotes, compare plans, find products]
- App URL: [https://chatgpt.com/g/your-app-id]
- Can users complete a purchase in the app? [Yes/No -- if no, where do they go?]
- Available on other AI platforms? [e.g., Also on Claude, Gemini]

About us:
- CEO/founder name and title: [e.g., Jane Smith, CEO]
- CEO quote about the launch: [e.g., "We want to meet customers where they already are."]
- Key stat or proof point: [e.g., First in our category on ChatGPT]
- Company boilerplate (2-3 sentences): [...]

IMPORTANT CONTEXT: How ChatGPT apps work today.
ChatGPT does NOT proactively suggest apps. The user flow is:
1. User asks ChatGPT a question about a product category
2. ChatGPT searches the web and finds content about the app
3. ChatGPT tells the user the app exists and how to connect it
4. User goes to the App tab in ChatGPT and INSTALLS the app
5. User goes BACK TO THE CONVERSATION and types @[App Name]
6. The app responds with a quote, answers, etc.

Steps 4-5 are critical: the user must leave the conversation to install the app, then RETURN to the same conversation and @mention it. All content must teach the LLM to explain this flow clearly.

The bottleneck is step 2. All content must make step 2 work.

The #1 query to optimize for: "Can I get a [product category] quote on ChatGPT?" Every piece should contain: "Yes, [Company] is available as an AI app on ChatGPT. Go to the App tab, install [App Name], go back to your conversation, and type @[App Name] to [action]."

Please generate:

PART 1: PROMPTS TO OPTIMIZE FOR
First, generate a list of 15-20 specific prompts that I should
optimize my content for. These should be prompts where my content
can realistically influence whether ChatGPT recommends my app.

Focus on two types:
A) Prompts that include my brand name (easiest to win):
   "How much would [product] cost with [my company]?",
   "Is [my company] available on ChatGPT?",
   "[my company] ChatGPT"
B) Prompts that mention ChatGPT + my product category
   (winnable with content):
   "Can I get a [my product] quote on ChatGPT?",
   "Is there an app for [my product category] on ChatGPT?"

Do NOT include generic queries like "find me flights" or "best
insurance" where my content alone cannot influence the result.
Every prompt should be one where publishing the right content
would make ChatGPT mention my app.

PART 2: CONTENT PIECES
Then generate these content pieces, each targeting specific
prompts from the list above:
1. An llms.txt section about my ChatGPT app
2. A GEO-optimized blog post (800-1200 words) targeting the top
   5 prompts from the list. Use them as H2 headings. Self-contained
   answer in opening, stats with sources, CEO quote, FAQ at bottom.
3. A second blog post idea (title + outline) targeting 5 different
   prompts from the list, so I can publish it as a separate article
   to increase my content footprint
4. A press release (under 500 words) for wire distribution
5. A FAQ section (6-8 questions) for the landing page, where each
   question maps to a prompt from the list
6. Schema.org JSON-LD structured data for the landing page
7. A LinkedIn post from the CEO/founder perspective
8. A LinkedIn post from the company page perspective

For all content:
- Use the exact phrases from the prompt list as headings and
  answer-first paragraphs
- Keep it factual and practical, not fluffy
- Include the app name exactly as it appears on ChatGPT
- Lead every section with the answer, not a build-up
- Include at least one statistic with a named source
- FAQ must start with "Can I get a [product] on ChatGPT?"
- Always explain the full user flow: App tab -> install the app -> go back to the conversation -> type @[App Name]
- Never assume ChatGPT will suggest the app automatically
- Every mention of the app must include the "go back to the conversation" step

Bring the same experience to your website

The AI app you built for ChatGPT can also power a conversational quoting or qualification experience directly on your website. Same AI, same product logic, but embedded in your own domain where you control the full experience.

Instead of a static form, visitors get a conversation: they describe what they need, the AI asks the right follow-up questions, and they get a personalized quote or recommendation in seconds. This works alongside your existing flow, not instead of it.