How Biltmore Insurance Services ranks #1 of 72 local agencies in AI answers

Before the project Biltmore couldn't see whether AI assistants named it, which competitors they named instead, or what they said about the agency.

Its name was split, too. Directories and listings showed the agency under several forms of its name. AI engines count mentions by name, so they can read those forms as several smaller agencies, and each mention ends up carrying less weight than it should.

Waniwani built a set of real buyer questions and ran each one every day across the major AI engines. The set covers city searches ("best independent agent in [city]"), discovery questions and coverage questions.

Biltmore then fixed its off-site footprint. Every office got a complete listing on a major review site, and directory listings now use one consistent business name, so each mention counts toward the same agency.

The tracking also showed where Biltmore was missing. The agency now publishes new content each month, and each piece answers one buyer question where AI answers left it out.

Biltmore has held the top visibility rank among tracked local agencies in every three-week window since August 17, 2026. Over the same period the tracked set grew from 15 agencies to 72.

On its main regional question ("best independent agency serving [region]") Biltmore went from outside its top five questions to being named in 54% of answers. In Google AI Overviews, the AI summary buyers see above every link on a Google search, its visibility on personal-lines questions went from 0.8% to 2.5%.

The main regional question is the one nearest to a purchase. A buyer who types "best independent agency serving [region]" is deciding who to call, and more than half the time the answer now includes Biltmore. With 72 local agencies competing for the same questions, the one at the top of the ranking is the one buyers hear about most often. Google AI Overviews matters for a different reason: it sits above every paid and organic link, so the threefold gain there reaches buyers who never open an AI assistant.

"Before" is the 30 days to July 26, 2026 and "now" is September 8 to October 8, 2026. Visibility is the share of AI answers that name the agency, and rank compares that share with the other tracked local agencies on the same questions.